TURO
Insight: The average person doesn’t get to own their dream car, or even one that can satisfy their desires let alone their needs.
Idea: Turo provides people the opportunity to cheat on their car with someone else’s.
Audience: People who are tired of driving around the same old thing road after road.
Strategy: Position cars as old flames/partners and the car they could be renting is the young hot new thing.
Print Ads:
Floral Air Freshener:
A bouquet
Turo knows how difficult it is for your old car to be left home alone. So Turo provides the perfect apology, an air freshener, for the one you left behind.
Dating Apps:
On dating apps, ads would pop up inviting users to leave their cars in the garage and explore their options.
