KING ARTHUR BAKING COMPANY
Insight: Baking is a love language through which people express their feelings.
Idea: Promote King Arthur Baking as the company that facilitates love through baking.
Audience: Bakers who go the extra mile for their loved ones and those that appreciate their efforts.
Strategy: Place King Arthur as the company that all bakers rely on.
Print Ads:
Out of home executions:
Love Timer
King Arthur will give away heart shaped timers to remind people the love their products can allow you to express.
Instagram CTa
King Arthur will send out cookie bouquets to select bakers who are nominated for the love they put into their baking.