INTUIT MINT

Insight: People love making dumb purchases, but don’t plan for them.

Idea: Dumb purchases are now smart because you’ve saved and planned accordingly.

Audience: People who don’t plan or budget to maintain control of their finances.

Strategy: Establish Intuit Mint as the planning tool for all purchases even the dumb ones.

Print Ads:

Targeted Banner Ads:

Targeting consumers that are shopping online, getting them to download the Intuit Mint app and inspiring them to save.

Out of home executions:

Social: