HELLO BELLO
Insight: Birth rates in the United States are down, making it bad for Hello Bello’s diaper sales.
Idea: Let’s encourage people to have sex and make more babies so we can eventually sell them diapers.
Audience: Potential new parents entertaining the thought of having children.
Strategy: Promoting conception with the idea of babies being born to increase diaper sales.
Print Ads:
Pre-Prenatal kit
Insert
This would be in the Pre-Prenatal kit along side the baby ignition, baby budder and baby facilitator.
Event
An event that pushes the campaign and speaks to the base of the idea that Hello Bello wants people to have babies.
