Dynamite Marmite

 

Insight: People love trying new things and expanding their horizons when high.

Idea: Invite people to try Dynamite Marmite when high.

Audience: People who enjoy marijuana and are willing to try new things.

Strategy: Market Dynamite Marmite as a possible munchie solution.

Print Ads:

 

The Hot Box:

A product to be sold at dispensaries, featuring a Lunchbox container, chocolate chilli edible, a bubbler conversion kit and some Dynamite crisps

 

Out of home executions:

Movie night in the park

Marmite Dynamite will partner will local outdoor movie theaters to bring movies and dynamite marmite flavor together

 

Ghost Restaurant:

Uber Eats

Partnership with UberEats where a restaurant would open with food options that feature Dynamite Marmite