Dynamite Marmite
Insight: People love trying new things and expanding their horizons when high.
Idea: Invite people to try Dynamite Marmite when high.
Audience: People who enjoy marijuana and are willing to try new things.
Strategy: Market Dynamite Marmite as a possible munchie solution.
Print Ads:
The Hot Box:
A product to be sold at dispensaries, featuring a Lunchbox container, chocolate chilli edible, a bubbler conversion kit and some Dynamite crisps




Out of home executions:
Movie night in the park
Marmite Dynamite will partner will local outdoor movie theaters to bring movies and dynamite marmite flavor together
Ghost Restaurant:
Uber Eats
Partnership with UberEats where a restaurant would open with food options that feature Dynamite Marmite